Instapundit Reports Sales of Atlas Shrugged are Soaring

Chris Grieb

Recommended Posts

Let's get Gulch in here and find a conspiracy!

Link to comment
Share on other sites


I looked at this, compared, and did the Google search in the manner you did to check it.

There is a number, 283155, that is tacked onto the end of the URL in the Google search (your URL). This is not present in the direct search on Amazon.

I have no idea what this number means, except usually this kind of thing is a tracking number for measuring statistics.

In Internet marketing, there is a routine called split testing where you publish two different texts (or images or whatever) for the same search, balance the traffic evenly to both, and then see which performs better, but I can't imagine what use that kind of thing would be here. I could understand Amazon wanting to know how many searches came from Google. I can't understand the changes in Top 100 Bestsellers in Books results.

I just had a thought. I know that Google has done a total overhaul of its search algorithms and now automatically includes local geo-targeting information to the mix (and other new goodies it is offering like universal search and wonder wheel and so forth).

It's a pain because I now have to clear my browser cache and cookies if I want raw search information without local things being added.

Maybe Amazon is returning these different results because the purchasing habits of people in your and my region are being added to the mix. In other words, Amazon gets the Google result and knows (from Google) the search came from place XXXX, so it offers the Top 100 of what the people in that region are buying according to its statistics. But when Amazon is searched by directly a user going there without Google, Amazon uses a more global calculation.

That's the only thing I can think of right now (without pointing the finger at the Illuminati :) ) that explains this.


Link to comment
Share on other sites


Now you have me fully intrigued. I used dogpile as my search engine with the term "amazon top 100". Therefore, did my search not necessarily go through the "google search bar"?

I have never consciously searched with Google.


Link to comment
Share on other sites


I did a Dogpile search as you did and the URL did not end with the tracking number.

Dogpile does not go through Google.

(It is used for part of the results for the Wordtracker keyword research tool, but that is another issue.)

btw - I rarely use Dogpile for a reason. It has a cool little thing called SearchSpy, which gives a scrolling window of keyword terms people are searching for in real time. I always spend too long looking at it.

I guess I am a keyword voyeur. :)


Link to comment
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now