Evening: I am new to this forum. I think you make an interesting observation. During the 1950's, when subliminal visual versus aural advertising became a staple of Madison Avenue, moviegoers were subjected to micro flashes of "eat popcorn" "hot" scenes, eg., a desert, a sweating athelete to increase lobby sales during intermission. Therefore, it is logical to presume that these devices are used in a more "sophisticated" way today. I was interested in how the words/phrases that you refered to were slowly fading and reappearing. Since television is a "cool" medium[see Marshall McLuhan's writings] the "effect" that you refered to is quite startling. Nice pickup. I taught Rhetoric a long while back and we analyzed the 1960 Nixon-Kennedy debate by playing the radio[hot medium] version to one "randomly selected group and showed the black and white television version to another group. A radical and statistically significant result was obtained by the different treatments or mediums. We also ran a parrallel radio/TV to two [2] groups of debate judges and again got roughly matching results. I am curious to see how each of you would have reacted to Paul's words with your eyes closed. Thanks for an interesting observation. I tend almost exclusively to listen to speechs and at a lower conscious level "see" them. Adam