You're all my heroes


Michael Stuart Kelly

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Gary Halbert, a recently deceased master of copywriting and Internet marketing who I just had the enormous pleasure of discovering, has, in this

given me more inspiration than entire books I have read on the subject. This conclusion of Halbert's speech (the one minute given below) seems like it was written for Objectivists in the way he led up to his final line. Halbert is not just addressing small business owners (and he is especially not addressing business owners clamoring for special privileges). He is addressing small businessmen and businesswomen who are actively pursuing their vision in the face of great odds.

Said to an audience of Internet marketing seminar attendees (and every man and woman striving to build a dream):

You're all my heroes.

If that isn't a command to rise in the form of a compliment, I don't know what is.

Michael

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