Here is a wonderful idea for saving a truckload of money on eyeglasses. You can order them online if you know what you are doing, and it is very easy to learn what you are doing.
Here is where it all started: Eyeglasses Stores are for Suckers. This has now expanded to here: Glassy Eyes.
The idea is that you can buy a pair of $300 eyeglasses for $50 or so, depending on your choices. So instead of having just one pair of glasses, why not have several in different colors and styles and still come out cheaper?
I learned about this here from a very happy blogger, who also gives good advice on getting measurements right: Adventures in $40 eyeglasses.
Apparently this field has one of the highest mark-up rates in the entire manufacturing economy. Here is a quote from a message sent to Glassy Eyes:
Here's the tip. Look around online, then head to the mall and compare.
"As a retired Minneapolis optician I can tell you first hand that we bought our lenses in bulk and most single vision lenses cost less than $2.00 a pair, Bifocals and progressives cost us as much as $6.00 a pair. Frames ..Name brand, up to $10.00, same quality generics cost us much less. Online is the way I buy all of my eyewear, New glasses in under two weeks!"
"A pair of SV (single vision) stock poly Alize cost me $34, and carry a 2 year warranty. We sell 'em all day long for $199/pair, for a profit of $165/pair. Our capture rate for AR (anti-reflective coating) is about 90%. Also stock poly non coated, cost $6/pair and sell for $109...
Now show me the math where you can beat the $165 profit on a pair of SV (single vision) lenses. If you can, I'll still love you in the morning."
Capitalism in practice, folks: high quality, better selection, excellent service, MUCH better price.
Good for capitalism!