Depends on what you mean by "objectification." There are generally two ways it is used. One is referring to someone being an object of sexual gratification. There's nothing wrong with this, and, as you said, men and women both do this in terms of sex and sexual attraction. Of course you're attracted to her legs, butt, boobs, whatever. And of course she's attracted to your body, face, penis, butt, whatever. And both can enjoy that, no problem. Anyone who says there is something wrong with that is nuts. But there's another sense in which women can and have been objectified, and it may not have anything to do with sex. In many cultures, women have been viewed as possessions, prizes, or otherwise property of men, their husbands, or future husbands. Anytime a woman is treated as an object in this way -- a possession instead of a person -- then it's a problem. And yes -- it's sexist. By the way, it also is the chief reason why men strike out with women and are unable to be attractive to many women. When a guy communicates with a woman as though she's a prize to be won, then in the process of that objectification he also subconsciously communicates that he is of less value than she is, and vice versa, that she is of more value than he is. And contrary to opinion, women may enjoy the perks of having a male fawn over her and make attempts at impressing her and "winning the prize" (she might get free dinner and drinks), but she definitely won't be sexually attracted to that kind of guy. A woman is much more likely to be attracted to a guy who consistently treats her as a person, not higher or lower than he is as a human being, and who doesn't "objectify" her by treating her like a prize he hopes to be worthy of. I think a lot of people miss that in discussions like these. So to recap: The same word "objectification" is usually used in two different concepts -- one of those concepts is good, one is bad.