By subjective you can mean three things. 1. Subordinate to whatever you wish/believe it to be. 2. Varies from person to person / optional. 3. Primary to perception, cannot be proven or disproven through the means of logic or argument. The first definition is the one that Rand tended to use. Subjects which are or properly can be 2 or 3 don't justify treating them as 1, so Rand's universal condemnation of subjectivity is correct. Qualia (if it exists, I'm not implying a stance on that one way or the other) would be the third. That no one can debate it doesn't mean it's not one way or another. That would be a rationalistic standard of fact. If I'm alone in a room looking at something no one else can see, and I call someone to tell them what it is, I can still be right or wrong even though they can't disprove it. Economic demand would be either none of the above or the second, depending on what you mean. What economists refer to (and what Rand called the "socially objective" in economics) has to be an objective description of what these people want in reality, and the emergent consequences of that in reality (such as the supply/demand situation). A description of what people want is an objective fact. We can acknowledge the existence of beliefs or wants we consider incorrect. It's a fact that a crack addict wants crack, and that a Christian believes in God, and it would be the lowest level of equivocation and deception to pretend that means the person acknowledging these facts is engaging in subjectivity. But, if you're referring to those economic choices which may be optional values, then it's 2.