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Michael Stuart Kelly

How To Use Stress To Persuade (Amazing Polly)

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How To Use Stress To Persuade

This is the most brilliant video by Amazing Polly I have seen to date.

The oldest advertising trick in the book is to find a psychological pain point in the target that the seller's product addresses, stomp on that pain point with stories and case studies, then twist the knife saying it's even worse that anyone thought and providing even more stories and case studies, then offer the product as a solution.

I never thought of this as inducing stress until Polly's video above, but that's exactly what it is.

And, just to make sure there's science behind it, she hammers home studies that show people buy more when they are stressed.

Another advertising point that is taught everywhere is how to frame a "call to action" (which generally means inducing the target to buy something, but can mean other actions). The element most often used is a ticking clock, which is called scarcity. But time is not the only scarcity.

After scaring the piss out of people about their problem, saying it's even worse than they imagined, then saying there is hope (a magic product that makes it all go away) and painting that picture, you tell them that there are limited supplies of the product, there is on a certain amount of time to get it, the window of opportunity is evaporating, and so on. Also go after the price that way.

In other words, if you want to manipulate people like an evil genius, scare them then provide hope and whet their appetites (these two turn off their rational thinking), then induce massive stress with scarcity.

Social media giants are using more sophisticated techniques like gaslighting and the Alice in Wonderland effect to induce a psychological state called "reactance," which induces stress. See the video for what these things mean if you are not familiar with them.

Also, note that the outrage culture is all about stress. Once people are stressed enough, you can get them to do what you want by properly framing offers and calls to action. Do you want them to buy something? Join a movement? Call their congressman? Petition to have a person lose his or her job? Etc. No problem. Stress is your friend if you learn how to induce it...

Tech giants like to advertise a lot around stress. And when soda pop or hand cream or breakfast food companies balk at having their ads shown near huge social stressors like acute bigotry and so on, the tech giants censor their users and don't provide anyone with clear rules, causing even more stress, thus serving even more ads.

 :) 

It's good work if you can get it.

Let's not forget Google's mission slogan for most of its existence:

Don't be evil.

Google has formally stopped using it. Money and power works better for them now. It's less stressful--for them.

Michael

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Here is the Alice in Wonderland technique video that Amazing Polly mentioned in her video above.

Also, for anyone who wants to go deeper, here is the link at the National Security Archive on interrogation techniques. You can get the PDF version to several manuals there.

These manuals are what the US government has used and, for the most part, is probably still using in updated materials with even more creepy stuff added due to advances in neuroscience and modern psychology.

And the Wikipedia page for good measure: U.S. Army and CIA interrogation manuals.

Michael

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This is probably a good place to mention a book I just listened to on audio:

Poisoner in Chief: Sidney Gottlieb and the CIA Search for Mind Control by Stephen Kinzer.

This is specifically about the CIA's covert MK-Ultra program.

I know enough history to know where Kinzer fudged a bit (like leaving out Lifton's work on the North Korean POW story where there actually was a form of brainwashing that happened, see here, and a few other items), but man has this guy Kinzer researched the Dickens out of this. And even with his slant, he seems to be trying to be fair as much as he can muster.

Let's look at what this book means in terms of persuasion. Gottleib's big dream was to create a Manchurian Candidate, that is, erase a person's personality (prompt amnesia) through chemicals and stress, then replace it with a new personality that contained hidden commands that could be triggered at will by a controller.

MK-Ultra proved that chemicals and stress could dismantle a personality, but it fizzled on prompting amnesia and fizzled entirely on the second part of implanting a new replacement personality.

Nowadays, what remained of this body of research is used by the government in sundry interrogation manuals and by corporations in marketing when stress is a factor. Essentially, stress is used for preparation. It disorients the target and, in excess, make him regress to infantile behavior. Call it a softener-upper before the real work begins.

If you want to get really creeped out by true government history, this book is an easy factual read that delivers the creep factor in abundance.

btw - For those interested, if you take out a subscription to Scribd (not an affiliate link--and it's about 10 bucks a month), you can not only read a ton of PDF books, you can listen to a ton of audiobooks without extra cost. I listened to the audiobook version of Poisoner in Chief on Scribd. In fact, I have recently listened to a bunch of audiobooks there.

Michael

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59 minutes ago, Michael Stuart Kelly said:

This is probably a good place to mention a book I just listened to on audio:

Poisoner in Chief: Sidney Gottlieb and the CIA Search for Mind Control by Stephen Kinzer.

This is specifically about the CIA's covert MK-Ultra program.

Here's a recent radio minterview with Kinzer to get a better gist of the book. It not only deals with drugs and stress, it also deals with James Bond-level poisoning and other goodies. (Gottlieb was like Q, the gadget guy, in Bond stories. Except Gottlieb was real and deadly.)

There is a fact Kinzer said in this interview that is not in the book. The same medical examiner who worked on the Epstein "suicided" case also worked on the Frank Olson case (an MK-Ultra insider who was "suicided" out a tenth-floor hotel window in the 1950's). That would be Dr. Michael Baden of JFK assassination (and other celebrity deaths) fame.

I tried to corroborate this with a quick search online, but couldn't. Still, I believe Baden was involved in the Olson case in some manner, either back then or more recently when Olson's remains were exhumed.

Michael

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Also, here's a Spotlight documentary on MK-Ultra and Olson's death. It was made eight years after Olson's remains were exhumed.

I'm still watching it, but it's good so far.

(Later): Finished the thing. It's good and in line with the book.

Oddly enough, Olson worked on stressing others (and killing them) with chemicals (his specialty was aerosol delivery), but the stress of shame led him to mouth off about his unhappiness with the covert CIA work.

So the CIA dosed him with LSD without his knowledge, apparently to do an "Artichoke" interrogation on him (meaning, probably to scramble his brain with drugs and see what he talked about under questioning that was made to not look like questioning). After that drug experience, Olson changed and got depressed, but still kept yapping. So he went to NY for a friendly trip with some friendly CIA friends. As the saying goes, three went out and two came back.

President Ford, at the advice of Dick Cheney and Donald Rumsfeld, apologized to his family and the US government gave them money.

Michael

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Man, does Amazing Polly kick ass.

I don't have time to comment right now, but if you are already turned onto her, you know any comment from me isn't nearly as necessary as getting your favorite beverage and settling in for a mind-blowing zig-zag of historical connections.

:)

Michael

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Here's Amazing Polly again.

Have you ever contemplated why there is offshore banking on islands? Well, it's to skirt law enforcement scrutiny of developed countries and their respective cooperation between each other.

How about sex trafficking? Can islands be used for the same? Looks like it, especially the Marshall Islands. Polly shows just how many of the world's super-powerful and super-rich go there, too.

Since this is a persuasion thread, look how she frames things.

1. An isolated and tiny environment.

2. The super-powerful and super-rich always showing up.

3. Lots of traces of sex trafficking and sex enslavement set up in a kind of clearing house manner.

4. Normal life with normal people is not something people think about when they think of the Marshall Islands.

5. A lady who tried to investigate this was recently shot dead execution style.

Look at her main persuasion technique. She confines super-powerful and super-rich people along with super-evil activities at a tiny isolated environment. One can't help but wonder, aren't the super-powerful and super-rich people aware that sex trafficking is their neighbor out there in the middle of nowhere? Of course they are.

So, focus on a restricted environment. Set polar opposites within it. Give enough proof to make it real. Then let people come to their own conclusions.

That's a powerful template for raising awareness and injecting the possibility of a specific form of crime at the top into everyday speech. At the very least, it moves the Overton Window from "This just isn't possible," to, "Woah, something bad might be going on."

Michael

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