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Trading Up The Chain Persuasion--Sweet Poison Poor Tim Pool. He obviously is not familiar with the term "trading up the chain." But he figured it out on his own and man, is he pissed. You see, Tim Pool is in love with journalism, holds to the highest journalistic integrity he can muster, but sees a world where he is punished for it. If he were not left-leaning, he would be right out of The Fountainhead or Atlas Shrugged. In tracing sources, he does what I do when reading news stories. Watch this video to see the process, but also see Tim go on one hell of a nice rant. Note, this video is about a political issue that is important now, but soon forgotten. The main point is the process behind how fake news comes into being and spreads so easily. I have used the term "trading up the chain" several times here on OL. I don't want to rewrite everything, so here are some of my former posts. It's important to learn this technique if you want to persuade in the culture or fight toxic propaganda. Here's basically how it works and where it was first formalized as a technique (by Ryan Holiday). Here's a simpler explanation: Journalists all quote each other without running down the original source. Also, this process can turn a lie into reality over time. Here's another way of saying trading up the chain. Sorry to be a bit repetitious, but after you read this opening post, you will be a master of the basics. So there you have it. Trading up the chain--sweet poison for journalists to serve to the public. It tastes like legitimate candy, but it poisons people with lies. As journalists are discovering, it also poisons them. Just look at today's stories about mainstream news layoffs and how many are going out of business. The sweetness for journalists comes from the fact that they don't need a whole lot of effort to manufacture this form of propaganda and still come off as credible. They don't need to do real research, just quote someone else (who is quoting someone else and so on). The poison comes from their stories ultimately being garbage and being debunked over and over and over. They lose their credibility. Then they lose their audience and paying customers. And for honest journalists like Tim Pool, it drives them crazy. Michael