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How To Use Stress To Persuade This is the most brilliant video by Amazing Polly I have seen to date. The oldest advertising trick in the book is to find a psychological pain point in the target that the seller's product addresses, stomp on that pain point with stories and case studies, then twist the knife saying it's even worse that anyone thought and providing even more stories and case studies, then offer the product as a solution. I never thought of this as inducing stress until Polly's video above, but that's exactly what it is. And, just to make sure there's
I'm new to this forum (and forums in general) so If I'm posting in the wrong place, just let me know. This area seemed like a good general starting point. My question is fairly broad, and is this: What are the best techniques which Objectivists (or any reasonable people) use to not be overwhelmed by the general insanity one comes across on a daily basis in the news? For instance, today I read that a former jailed banker is going to paid $104 million by the IRS for informing on his former employer, a Swiss bank. I find this sort of thing very discouraging, as I (and millions like me) make grea
Alex Jones has a bunch of people helping him do the Alex Jones show. So it's not always Alex Jones doing the Alex Jones show. Alex Jones admitted that sometimes they do a better job than he does. I selected this video because: * It's not AJ doing the show. Someone disliked AJ's voice. And often AJ gets sidetracked by rants. * It's only 6 minutes. Some people dislike long videos. * This AJC video packs more information per minute than most. It starts with a very direct statement. video 5:58