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Woke NBA - Mark Cuban Style This one is going to be short. The NBA has recently decided it's main purpose is propaganda, not basketball. Now, after embracing the Black Lives Matter propaganda in professional basketball, Mark Cuban, who owns the Dallas Mavericks, is starting to wonder why the audience is going away. So he goes into marketer mode. But it ain't working. That's just one reaction out of countless ones saying the same thing. But Cuban is not discussing anything with them. There you have it. How to produce Woke Basketball on Twitter.