Search the Community

Showing results for tags 'advertising'.



More search options

  • Search By Tags

    Type tags separated by commas.
  • Search By Author

Content Type


Forums

  • Objectivist Living Corner Office
    • Purpose of Objectivist Living and Legal Stuff (please read)
    • Selective Index and Updates
    • Tech Support / IPB Help Desk
    • Links
    • Web Stuff and Other Tech Issues (not OL specific)
  • Objectivist Philosophy
    • About Objectivism
    • 1 - Metaphysics
    • 2 - Epistemology
    • 3 - Ethics
    • 4 - Politics
    • 5 - Aesthetics
  • Objectivist Living
    • Meet and Greet
    • Objectivist Living Room
    • Art Gallery
    • Articles
    • Creative Writing
    • Writing Techniques
    • Persuasion Techniques
    • Psychology
    • Parenting
    • Humor - OL LOLOLOLOL
    • The Library
    • Quotes
    • Romance Room
    • Movies and Entertainment
    • Music
    • News and Interesting Articles
    • Events and Happenings
    • Tips for Everyday Living
    • Inky's Room
    • The Kitchen
    • Science & Mathematics
    • Sports and Recreation
    • Stumping in the Backyard
  • Objectivist Living Den
    • The Objectivist Living Den
    • Offers from OL Members
    • The Culture of Reason Center Corner
    • The Objectivist Living Boutique
  • Corners of Insight
    • Roger Bissell Corner
    • Stephen Boydstun Corner
    • Barbara Branden Corner
    • Nathaniel Branden Corner
    • Robert Campbell Corner
    • Ed Hudgins Corner
    • David Kelley Corner
    • Chris Sciabarra Corner
    • George H. Smith Corner
    • Corners of Further Insight
    • TAS Corner
    • ARI Corner
  • Outer Limits

Calendars

  • Objectivist Living Community Calendar
  • Self-Esteem Every Day

Blogs

  • Kat's Blog
  • wanderlustig
  • Hussein El-Gohary's Blog
  • CLASSical Liberalism
  • Ted Keer' Blog
  • RaviKissoon's Blog
  • hbar24's Blog
  • brucemajors' Blog
  • Ross Barlow's Blog
  • James Heaps-Nelson's Blog
  • Matus1976's Blog
  • X
  • Tee-Jay's Blog
  • Jeff Kremer's Blog
  • Mark Weiss' Blog
  • Etisoppa's Blog
  • Friends and Foes
  • neale's Blog
  • Better Living Thru Blogging!
  • Chris Grieb's Blog
  • Gay TOC
  • Sandra Rice's Blog
  • novus-vir's Blog
  • Neil Parille's Blog
  • Jody Gomez's Blog
  • George Donnelly
  • plnchannel
  • F L Light's Blog
  • Donovan A's Blog
  • Julian's Writings
  • Aspberger's World
  • The Naturalist
  • Broader than Measurement Omission
  • The Melinda's Blog
  • Benevolist Ponderings
  • Shane's Blog
  • On Creative Writing (Chrys Jordan)
  • Think's Blog
  • Kate Herrick's Blog
  • Rich Engle's Blog
  • thelema's Blog
  • cyber bullying
  • Shane's Blog
  • x
  • Mary Lee Harsha's Blog
  • Mary Lee Harsha's Blog
  • George H. Smith's Blog
  • Jim Henderson's Blog
  • Mike Hansen's Blog
  • Bruce's Blogations
  • Prometheus Fire
  • equality72521's Blog
  • Sum Ergo Cogitabo's Blog
  • Robert Bumbalough's Blog
  • Troll reads Atlas
  • dustt's Blog
  • dustt's Blog
  • Closed
  • Tim Hopkins' Blog
  • Objectivism 401
  • PDS' Blog
  • PDS' Blog
  • Rich Engle's Beyond Even Bat Country
  • Negative Meat Popsicle's Blog
  • politics and education
  • J.S. McGowan's Blog
  • Aeternitas
  • Shrinkiatrist
  • AnarchObjectivist
  • Brant Gaede's Blog

Find results in...

Find results that contain...


Date Created

  • Start

    End


Last Updated

  • Start

    End


Filter by number of...

Joined

  • Start

    End


Group


AIM


MSN


Website URL


ICQ


Yahoo


Jabber


Skype


Location


Interests


Full Name


Description


Articles


Favorite Music, Artworks, Movies, Shows, etc.

Found 2 results

  1. How To Use Stress To Persuade This is the most brilliant video by Amazing Polly I have seen to date. The oldest advertising trick in the book is to find a psychological pain point in the target that the seller's product addresses, stomp on that pain point with stories and case studies, then twist the knife saying it's even worse that anyone thought and providing even more stories and case studies, then offer the product as a solution. I never thought of this as inducing stress until Polly's video above, but that's exactly what it is. And, just to make sure there's science behind it, she hammers home studies that show people buy more when they are stressed. Another advertising point that is taught everywhere is how to frame a "call to action" (which generally means inducing the target to buy something, but can mean other actions). The element most often used is a ticking clock, which is called scarcity. But time is not the only scarcity. After scaring the piss out of people about their problem, saying it's even worse than they imagined, then saying there is hope (a magic product that makes it all go away) and painting that picture, you tell them that there are limited supplies of the product, there is on a certain amount of time to get it, the window of opportunity is evaporating, and so on. Also go after the price that way. In other words, if you want to manipulate people like an evil genius, scare them then provide hope and whet their appetites (these two turn off their rational thinking), then induce massive stress with scarcity. Social media giants are using more sophisticated techniques like gaslighting and the Alice in Wonderland effect to induce a psychological state called "reactance," which induces stress. See the video for what these things mean if you are not familiar with them. Also, note that the outrage culture is all about stress. Once people are stressed enough, you can get them to do what you want by properly framing offers and calls to action. Do you want them to buy something? Join a movement? Call their congressman? Petition to have a person lose his or her job? Etc. No problem. Stress is your friend if you learn how to induce it... Tech giants like to advertise a lot around stress. And when soda pop or hand cream or breakfast food companies balk at having their ads shown near huge social stressors like acute bigotry and so on, the tech giants censor their users and don't provide anyone with clear rules, causing even more stress, thus serving even more ads. It's good work if you can get it. Let's not forget Google's mission slogan for most of its existence: Don't be evil. Google has formally stopped using it. Money and power works better for them now. It's less stressful--for them. Michael
  2. This is a shill for my blog. On the side of the blog Friends and Foes in my Editor view is a big long list of Tags i have applied to my posts over time. I like it! It looks like fun. I tried to be truthful and humourous. agwa Alexandria Library blather Bobby Allen boogeyman chat Chronicles de-Otherizing Death effective Egypt etiquette fantasy scriptures fiction first sentences fog foggy freedom French usage From our sister sites gawd heavy fog Help Carol&I Are Being Held Against Our Wills Horror incorrigibility islamic menace J Neil Schulman large late for class by a year and a half lost homework Madison Ave mind mist nits objectivish liturgy obscure People Like You Phil Coates Philip I Regent of Objective State picking Pod tests polls punk rock repost revolution slurs against Wael Ghonim small smallness subversion the bickersons the maggots Them They Umberto Eco Violating NIOF! why are you not writing your article. It is overdue widgets wiigging out You and your friends You assholes