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Kleenex and Objectivism--the Ominous Parallels


Roger Bissell

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There has been much debate over whether the label "Objectivism" is legitimately applied only to those writings by Rand and those she authorized by others, or more broadly to any thinker whose philosophy is more similar to Rand's viewpoint than to that of any other philosopher. In other words, some claim that there is an ambiguity in how "Objectivism" is used, while others deny this claim, of course.

Unfortunately for those who subscribe to the Purist Proper Name Theory, there is an ambiguity in the name "Objectivism", and most people do use "Objectivism" the same way they use "Kleenex" or "Xerox." In fact, if we like, we can call this interpretation the Kleenex Proper Name Theory.

Some might even see more than a passing similarity between Kleenex and Objectivism. Consider the fact that all tissues are frequently referred to generically as "Kleenexes", and even though they are quite similar, still there are some noticeable differences between at least some of the different brands of tissue. Some tissues (LP tissues?) are more harsh than Kleenex, while others (DK tissues?) are more flimsy and less durable than authentic Kleenexes, though comforting to the skin. Yet, we call them all "Kleenexes" (unless we subscribe to the Purist Proper Name Theory).

Also, all said, I would rather have some kind of tissue (AR, LP, DK, SOLO, NB) for the purpose of blowing my nose than, say, a paper towel or a cloth towel or a piece of paper (John Locke, Immanuel Kant, Plato, Descartes, etc.). Yuk. Arrrgh.

Now, if you'll excuse me, I'm going to make a few Xerox copies of this and mail them to friends who don't have PCs. :-)

[This was originally posted October 4, 2005 to the SOLO HQ internet discussion group.]

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