I'm a skeptic, a bad one. But I listen to a lot of skeptic podcasts. Stuff like Skeptoid. Skeptoid looks at pop cultural phenomenon with a Skeptical eye. He debunks conspiracy theories, etc. My newest one is Monster Talk, which is put out by the Skeptic Society. They discuss crypto zoology, monsters, etc, and usually talk to scientists. This got me thinking. My question is Would it be immoral of me to create a conspiracy theory, invent facts, etc., promote that fictional conspiracy theory, and sell books based on it? Along those lines, same question: Would it be immoral of me to write a book about Champy, the Lake Champlain lake monster (alleged to exist, not my invention), invent facts, and write and sell a book about it?